Introduction...The website evaluation and reporting service is aimed at helping businesses improve their use of e–business techniques and become more competitive online. It offers an independent and professional review of the business's current online practices, and identifies opportunities to improve performance. Who is it for?The website evaluation and reporting service is based around consulting techniques and review software developed by white noise consulting, and many businesses have benefited from it already. We have refined the service to a point whereby we don't think anyone else comes close in terms of detailed analysis, quality and value for money. The website evaluation and reporting service is suitable for almost any size company. It is for anyone who is looking to increase their brand or organization awareness through new media. Most clients have websites that aren’t performing how the client feels that they should be and wants to know the reasons why. This is where we come in. How does it Work?The evaluation is carried out by a completely remote diagnostic of the client's website. A report which contains full technical, as well as detailed personal explanations is compiled and sent to you. It now also checks for the main points of the e–commerce directive which came into force on the 28th August 2002. The review covers the most recent of government directives, including the Electronic Commerce (EC Directive) Regulations 2002 - this directive applies to nearly all businesses advertising their products or services online and is intended to create consumer confidence by clarifying the rights and obligations of businesses and consumers. The implications of the directive are that everyone operating online must now check their website against a tight set of criteria or potentially face legal action and a fine of up to £10,000! The evaluation is designed to improve your use of e–business techniques and become more competitive online, be that learning more about your competitors, clarifying your understanding of the internet or revising your business strategy. The information below is an overview of what is included within the website evaluation and reporting service: an evaluation of existing business and e-business position – this includes overall business strategy, key objectives, e-business strategy, integration of e–business strategy with business objectives an evaluation of current marketing and e-business marketing opportunities – this includes customer segments, competitors, product, price, place, promotion, use of URL domain name, databases, email, search engines, directories, paid for listings, banners, sponsorship, inbound linking, online newsgroups and measures of success an evaluation of the e–business operation – this includes responsibilities, resources, budgets, return on investment, ordering and payment methodologies, distribution and fulfillment methodologies, integration with other software systems, security systems and disaster recovery an evaluation of website hosting – this includes log files, live statistics, costs, support and service an evaluation of website online visibility – this includes spiderability, META data, search engine position, ranking, PR and inbound and outbound links an evaluation of website domain name – this includes ease of recall, representative of company, top-level name registration, ownership and disputes an evaluation of website navigation and graphics – this includes ease of use, appearance and size an evaluation of website programming issues – this includes broken links, page size and erroneous pages,301 domain forwarding, W3C compliance and accessibility, validity and messages recommendations for improvements and suggested solutions to specific technical areas of concern, as well as suggested actions necessary to maximize business opportunities and enhance performance
To complete an evaluation takes around five days and includes:client completes an initial questionnaire website review
a. first impression; examining how the website affects perception of the company
b. formal analysis; an in depth technical, usability and marketing review of the website compared to its competitors, featuring search engine ranking reports, quality testing, download time analysis and much more email/IM or telephone conference
a. discussion of business objectives
b. analysis of potential of the internet in relation to the company to learn about the companies understanding and expectations
c. examination of existing presence together, discuss ' first impressions' and 'formal analysis'
d. look at other marketing taking place, how to integrate the strategy of technologies being used (email digital signatures, etc)
e. review available budgets and where to assign them
f. clarify any issues IT or Execs may have
g. formal write–up of recommendations, including links to tools, services and presentation of final report
At the end of the review you will be armed with a clearer understanding of your objectives and what it will take to reach them. The final report will contain all the data gathered from the website review. Your final report will also contain a section of recommended action points based on your requirements. You can use this document in any future decision making process about internet adoption. The benefits of a website evaluation and reporting service are huge, and will serve to increase your revenue and ROI. please call us on 0845 508 5036 or
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