The website traffic analysis and evaluation is aimed at helping businesses improve their use of e–business techniques and become more competitive online.  It offers an independent and professional review of the business´s current online practices, and identifies opportunities to improve performance.

The review covers the most recent of government directives, including the Electronic Commerce (EC Directive) Regulation 2002, this directive applies to nearly all businesses advertising their products or services online and is intended to create consumer confidence by clarifying the rights and obligations of businesses and consumers.  The implications of the directive are, that everyone operating online must now check their website against a tight set of criteria or potentially face legal action.

The evaluation is designed to improve your use of e–business techniques and become more competitive online, be that learning more about your competitors, clarifying your understanding of the internet or revising your business strategy.

• an evaluation of existing business and e–business position – this includes overall business strategy, key objectives, e–business strategy, integration of e–business strategy with business objectives
• an evaluation of current marketing and e–business marketing opportunities – this includes customer segments, competitors, product, price, place, promotion, use of URL domain name, databases, e–mail, search engines, directories, paid for listings, banners, sponsorship, inbound linking, online newsgroups and measures of success
• an evaluation of the e–business operation – this includes responsibilities, resources, budgets, return on investment, ordering and payment methodologies, distribution and fulfillment methodologies, integration with other software systems, security systems and disaster recovery
• an evaluation of website hosting – this includes log files, live statistics, costs, support and service
• an evaluation of website online visibility – this includes spiderability, meta data, search engine position and inbound links
• an evaluation of website domain name – this includes ease of recall, representative of company, top–level name registration, ownership and disputes
• an evaluation of website navigation and graphics – this includes ease of use, appearance and size
• an evaluation of website programming issues – this includes broken links, page size and error messages
• recommendations for improvements – and suggested solutions to specific technical areas of concern, as well as suggested actions necessary to maximise business opportunities and enhance performance

how will the website traffic analysis and evaluation benefit my business?

The evaluation provides a professional, independent and cost–effective diagnosis of your current e–business position.  It will combine a full technical appraisal with a review of your business strategy and objectives, identifying opportunities and recommending actions that will help you achieve best practice, and improve bottom–line performance.

who is it for?

The website traffic analysis and evaluation service is based around consulting techniques and review software developed by white noise consulting, and many businesses have benefited from it already.  We have refined the service to a point whereby we don´t think anyone else comes close in terms of detailed analysis, quality and value for money.  It is suitable for almost any size company.

how does it work?

The evaluation is carried out by white noise consulting, a leading internet and e–business marketing company.  There is an initial diagnostic, with either a conference call or an email from the client containing extremely in–depth information on their company.  white noise then complete a remote diagnostic of the business´s website.  A report which contains full technical, as well as detailed personal explanations is compiled and sent to you.  It now also checks for the main points of the e–commerce directive which came into force on the 28th August 2002 and was revised in December 2003.

how will I benefit

The information contained in these reports is the most important information for you to keep track of your business online. Please speak to our analysis team for further information or to arrange a tracking analysis report.  Alternatively, find more information on the evaluation and reporting itself, or the benefits to you and your company.