Some call it the semantic web and others Web 2.0, and if you represent a major brand with a complex website, utilising the marketing opportunities offered by XML feeds might be the solution you're looking for.

As you might expect, search engines are right at the front of the revolution. The major players like Google and Yahoo! are dramatically changing the way they operate to include new technologies that help them understand your site better. These aren't just big plans for the future... It's happening right now.

So what does this mean?

Every new technology is a new marketing opportunity. Amongst those technologies we can harness to improve and enhance your search campaign are:

... and many others. It's a full time job just keeping up!

how can XML and trusted feed management help?

There are many different kinds of feeds, with different formats, different protocols and ways of inputing them into partner sites. Even when your feeds are established, each produce different kinds of results, so how do you know each is continuing to perform at it's best? Are you sure they're being regularly updated? Do your IT team have the time and the right skills to implement them? Are your feeds making the most of your campaign?

It's an administrative and technical challenge, and we bring the know-how and do the hard work for you. We:

Throughout the campaign we monitor your feeds to ensure they are optimal and up to date and tweak them to generate the best possible results. We leave you free to concentrate on your campaign's strategics, without worrying about the details.

so how is it done?

It's done expertly, and all for a flat monthly fee. We've helped get literally millions more pages online through our trusted feed programmes, so imagine what we could do to for you.

For more information on XML and trusted search feed management, or to arrange a campaign please This e-mail address is being protected from spambots, you need JavaScript enabled to view it us or call us on 0845 508 5036.