Date 2008-06-19
Author: Judith Bradbury
article name: what is search engine optimisation/SEO

Search engines help people find information on the internet that is relevant to the keywords or phrases they have used in their search. To do this, search engines rely on programs called ‘spiders’, or ‘robots’. The search engine sends out a spider to a particular web page. It reads the content found on that page and then follows links to the other pages within the site to read those pages. This information is collected in an index, or catalog, with some search engines indexing the whole site and others indexing only the main page.

Nearly all online consumers find products and services they are seeking through a search engine or directory. Whether that is Google, MSN, Yahoo! or any of the available search indexes, it is of paramount importance that your website is found. Appearing in the top results of the indexed search listings for keywords related to your offering, can deliver targeted traffic to your website at absolutely no cost.

If you require deeper search engine optimisation (SEO) campaign analysis, including DCI (deep content indexing), ROI to individual keyphrase and engine monitoring or any other of our individual packages, please ask.

Search engine optimisation is the preparation of website pages and involves a number of factors, including page layout, URL structure, META tags and strategic positioning of keywords in the content. Your website should be designed, written and coded with the keywords and keyword phrases most likely to be used by your target audience and optimised/optimized to it´s fullest, so when a search engine spider or robot reads over your web pages it lists your optimised website under search terms relevant to your business or your company.

search engine reporting

white noise have a procedure of ensuring complete transparency in all our campaigns and services. All of our clients receive monthly reporting where they can track to the utmost detail the performance of our optimisation campaigns. white noise consulting report on industry standard metrics such as indexability and saturation so that you always know where your site situated at any time, in any major search engine databases.